Hi Beauties,
Have you ever wondered how we associate ourselves to a new
product?
Well there might be umpteen number of good/bad publicities,
brand advertisements, celebrity endorsements (basically the usual theatrics)
which the companies can do to allure us into !!
But both of us know that we are very very particular and at
times very (insanely ?) instinctive when it comes to checking out a brand.
Actually as independent and educated fashionistas of the new era we love the phonetics and pay a lot of attention to the adjectives associated with any product.
More often than not we try to judge a product category from
its tag line :) (Believe me its true !!)
There are words like “Classic, Royal” which when used in
proper way and quantity give us a sense of aristocracy about a product,
similarly adjectives like “Posh, Delicate, Cosmopolitan” renders feminity to the image of the product.
Well, then how about “Middle-Class” as a full blown product
tag name.
Surprised? well read on !!!!! …….
